OUR STORY
It all started
with Rocky
Before Wear Xolo was a brand, it was a love story -
thirteen years of adventures, muddy paws, countless miles, a ridiculous amount of pee, and the kind of unconditional love that changes a family forever.
2013 - 2026
The Christmas gift who changed everything.
Rocky was born in México on October 23, 2013.
That christmas, we surprised our five year old son with the little brother he had always wanted — only this one would have four legs.
From the very beginning, Rocky stood out. He was beautiful, energetic and full of personality. At his first vet visit, the doctor looked at me and said, "This little guy is going to give you gray hairs. He's a serious alpha." He was absolutely right.
THE DOG WHO CHOSE ME
My shadow, my heart
I loved Rocky with all my heart, but our relationship wasn’t always picture-perfect. Twice, I even tried to find him another home. The last time, my mother and sister took him. Three days later, they called — Rocky had spent his days and nights by the door, refusing to eat or sleep. So I went to get my dog. My sister also informed me that Rocky had chewed her brand-new Louis Vuitton shoes.
From that day on, Rocky never left my side. He followed me everywhere, considered personal privacy a completely unnecessary human invention, and made it very clear:
I was his person, and he was my life.
A DOG OF THE WORLD
Small dog. Big adventures.
Rocky didn’t live a small life. He was born in Mexico, moved with us to Colombia and eventually to Georgia. He flew on airplanes, traveled on road trips, explored parks and mountains, went hiking, saw waterfalls, walked on the beach, discovered snow and even went camping.
Wherever life took our family, Rocky came too.
Strong - willed,
incredibly active,
stubborn and hilariously obsessed with marking everything
MEET ROCKY´S FAVORITE HOBBY
THE LITTLE THINGS
A few of Rocky´s favorites.
He loved
Lying in the sun
Apples and fruit on his food
Chicken (especially the bones!)
Long walks and runs
Barking at airplanes
Barking at birds
Drinking an impressive
amount of water
My silly songs
Wearing whatever outfit I chose
He wasn´t so sure about
Blueberries
Baths
Letting me go anywhere by myself
Every morning he would go outside, have breakfast and then lie at my husband’s feet while he worked. Ordinary little routines that, somehow, become the things you miss the most.
WHERE WEAR XOLO BEGINS
Inspired by a love
like no other.
Living with Rocky taught me that they´re never just dogs. They become part of our routines, our vacations, our family photographs, our celebrations, our frustrations and some of the happiest chapters of our lives.
My love for Rocky inspired me to create beautiful things for dogs- and for the people who love them that way. That´s how Wear Xolo began.
Every fabric I choose, every bandana I sew and every little detail I obsess over comes from the joy of celebrating the dogs who make our ordinary days extraordinary.
Wear Xolo isn´t about dressing up a pet.
it´s about celebrating a member of the family
FOR ROCKY
Always with us.
October 23, 2013 - September 7, 2026
After nearly thirteen years together, we had to say goodbye to Rocky.
I would give anything for a little more time- another walk, another morning in the sun, another ridiculous pee stop, another chance to sing him one of my songs and watch his little tail move.
I am endlessly grateful that life gave me the chance to know him, care for him, travel with him, laugh because of him and, above all, to be loved by him.
Wear Xolo will always carry a piece of Rocky with it.
